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Tourism NZ boss says focus on wealthy tourists

NBR has learned of one high roller who spent more than $150,000 in a single trip.

Jason Walls
Mon, 30 May 2016

The head of the government’s tourism marketing wing says the country needs to be focusing its attention on attracting “high-value visitors” to the country.

Tourism New Zealand chief executive Kevin Bowler says wealthy tourists spend a significant amount of money when they’re in the country.

He

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Jason Walls
Mon, 30 May 2016
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Tourism NZ boss says focus on wealthy tourists
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