Online auction site Trade Me had a bumper month in January with more than four million unique browsers, the company revealed today.Trade Me released figures for last month that showed it had more than 1.3 billion page impressions with the average session
Online auction site Trade Me had a bumper month in January with more than four million unique browsers, the company revealed today.
Trade Me released figures for last month that showed it had more than 1.3 billion page impressions with the average session lasting 17 minutes and 59 seconds.
Unique browsers were up 40% year-on-year to January 2010. Total page impressions were also up 40% year-on-year and the average session duration was also up 7% year-on-year.
The most popular sections of the site were Trade Me in general, then Trade Me Motors, Trade Me Property and Trade Me jobs.
Trade Me spokesperson Paul Ford said the site continued to grow and had not yet reached its peak. “It will continue growing. E-commerce, shopping online is becoming more of a habit. There were more job listings last month and more people searching for jobs than in 2009.”
Trade Me Jobs was up 57% year-on-year for individual users that visited the site from a specific computer, this figures consists of at least an IP address associated with the user's computer and a further browser ID. Mr Ford said this was not representative of a person but an identifier of a computer.
By the same measurement, Trade Me Motors was up 26% year-on-year and Trade Me property was up 32% year-on-year.
The figures represented are domestic traffic results sourced from Nielsen Market Intelligence for January 2009 to January 2010.
