TV still on top in ad turnover
While the TV spend has reduced from $618m to $614m, it still claims the largest share of the market at 28.4%.
The Advertising Standards Authority's annual advertising turnover statistics show TV spending is still on top but reduced (see table below for full breakdown).
While the spend has reduced from $618 million to $614 million, TV still claims the largest share of the market at 28.4%. It has been No 1 in terms of market share since it took over from newspapers in 2011.
Interactive advertising, which includes online display ads, mobile advertising and search engine listings, saw the biggest growth in terms of market share. Last year advertisers spent $366 million, up from $328 million the year before.
This equates to interactive advertising having to 16.9% of the market. Just five years ago it had 5.8% and further in 2003, when the ASA first recorded interactive spend, it had just 0.04%.
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Spending on radio has risen from $247 million to $248 million, going from 11.3% to 11.5% of the market. For more radio growth figures, see Friday’s NBR Print edition.
Magazines saw a slight increase in market share, from 9.6% to 9.7%. This is the first rise since the start of a steady decline in 2005.
Newspapers and outdoor advertisers both saw loss of market share from the 2011 year. While papers still have the second highest spend, this has fallen from 26.7% to 24.9% of the market. Outdoor adverts dropped from 3.8% to 3.1%.
There were no changes for cinema advertising and unaddressed junk mail.
Victoria Young
Wed, 20 Mar 2013
Wed, 20 Mar 2013
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TV still on top in ad turnover
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