TVNZ simplifies its offering for advertisers and audiences
Channel rebrand and change in audience measurement are responses to rapidly changing media market. With special feature audio.
As well as unveiling key programmes in its 2017 line-up, this week TVNZ announced two ways in which it is simplifying its product offering for both audiences and advertisers.
Speaking on NBR Radio, TVNZ commercial director Paul Maher says the significance of changing its channel brands – from
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Nick Grant
Fri, 30 Sep 2016
Fri, 30 Sep 2016
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TVNZ simplifies its offering for advertisers and audiences
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