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Underarm
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Jayne Hrdlicka saddles up for another tough gig

ANALYSIS: Former A2 Milk and Virgin chief takes role at hospitality group Endeavour in January 2026. She faces significant downside risk.

WATCH: NBR senior journalist Lachlan Colquhoun speaks with Simon Shepherd.

Being a chief executive of a major corporate is a tough gig, and Jayne Hrdlicka has had a few.

Kiwis would well remember her brief but volatile tenure running the ASX-listed A2 Milk company from July 2018 to December 2019.

It was a roller coaster ride for the company, investors, and also for the

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Lachlan Colquhoun Wed, 14 May 2025
Contact the Writer: lachlan@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Jayne Hrdlicka saddles up for another tough gig
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