ANALYSIS: Australia’s Nine Entertainment sold out of New Zealand for $1 in 2020. Now the company is back, but the strategy is all about digital outdoor advertising and moving from the ‘sofa to the street’.
NBR senior journalist Lachlan Colquhoun speaks to Simon Shepherd
The old models of display and classified advertising are so 20th century, and the internet giants cannibalise content and push it out largely for free.
Free-to-air television is a dinosaur and talkback radio might appeal to tradies on building sites and
