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What will Jayne Hrdlicka do next? The market is watching closely

ANALYSIS: Profit forecasts are down but the share price is up at ASX-listed Endeavour group as investors watch what the company will do under Hrdlicka’s leadership.

NBR senior journalist Lachlan Colquhoun speaks to Simon Shepherd

After a corporate career spanning several decades, US-born Jayne Hrdlicka has a new nickname. She is Jayne ‘hard liquor’.

It has become appropriate because the former A2 Milk chief executive is now Australia’s biggest alcohol retailer. In her new role at the ASX-listed Endeavour Group,

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Lachlan Colquhoun Wed, 21 Jan 2026
Contact the Writer: lachlan@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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What will Jayne Hrdlicka do next? The market is watching closely
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