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Vodafone says no to suicidal zoozoo

The recession saw belts tighten around marketing budgets everywhere. In Vodafone New Zealand's case, it managed to make its dollar go a little further by co-opting some ads from Vodafone India that feature 3D animated characters called "zoozoos"

NBR staff
Thu, 04 Mar 2010

The recession saw belts tighten around marketing budgets everywhere.

In Vodafone New Zealand’s case, it managed to make its dollar go a little further by co-opting some ads from Vodafone India that feature 3D animated characters called "zoozoos".

Most zoozoo clips are fun and zappy, but one

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NBR staff
Thu, 04 Mar 2010
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Vodafone says no to suicidal zoozoo
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