When the customer Is stressed
Customers' assessments of quality and value,
Customers’ assessments of quality and value, decisions about what and where to buy, and recommendations to others are all influenced by emotions. But too often companies don’t adequately anticipate those emotions and therefore can’t mitigate negative ones in the design of their offerings. This is
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Leonard L. Berry
Wed, 11 Jul 2018
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When the customer Is stressed
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