Whoops ... an NBR ad-serving blooper
A tale of unfortunate ad placement.
Hot Topic
EARNINGS
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
It can happen to the best of them - even the nation's favourite business website.
We're talking about when an ad is served that's a little inappropriate for a story - or, in this case a little too appropriate.
Auckland volunteer worker Gavin Ogden visited NBR yesterday to read the breaking-news story on the bomb scare at Parliament - only to be confronted with an image of what looked like Parliament Building in flames (see the screen shot above that Mr Ogden was kind enough to capture; click here to see a high rez version).
In fact, as he soon twigged, the image was part of QBE's "IT happens" campaign.
NBR is still accessing how much extra to charge QBE for this high-impact, added-value profile, and the Amplified Social Engagement of the subsequent Twitter exposure.
Art Vanderlay
Fri, 21 Jan 2011
Fri, 21 Jan 2011
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Free News Alerts
Sign up to get the latest stories and insights delivered to your inbox – free, every day.
Whoops ... an NBR ad-serving blooper
11730