Young + Shand launches a new integrated media team and appoints Jonathan Sorensen as media director
Young + Shand are pleased to announce the appointment of Jonathan Sorensen as their new Media Director.
Young + Shand are pleased to announce the appointment of Jonathan Sorensen as their new Media Director.
Sorensen will be taking the reigns of Y+S digital media team, pulling together digital media strategy, digital media buying, technical marketing (SEO + Analytics) and live campaign optimisation into an integrated offering.
Y+S managing director Duncan Shand said "this is a big step in the development of our business and reflects the growing shift toward a strong digital led integrated model".
Shand continued, "As a full service digital agency, we've been flying the flag for digital integration since our inception.
Being genuinely digital-first in our strategy & creative thinking, and being able to support this with in-house media buying, idea execution and post-live optimisation, allows for truly integrated work that's seamless and done at pace.
Having Jono on the team allows us to significantly ramp up our offering in this area". Jonathan is joining Y+S after 18 months at OMD where he was Account Director on Air New Zea- land. Prior to this he was Business Director at Carat for two and a half years. Jonathan is well regarded as one of the most dynamic media thinkers in the country. "We're lucky to get Jono on the team." Shand said.
"In addition to his great industry experience and reputation, one of the things that attracted us to Jono was his entrepreneurial spirit, including launching, growing and selling his own business.
He's a great cultural fit for us and we're hugely excited to working with him in growing the integrated digital media side of our business." About his appointment Sorensen said, "what attracted me to the role was the ability for us to create our own destiny; genuinely integrating the complete consumer experience across paid, owned and ultimately earned, feels absolutely right for digital. It's not happening in this market yet and I see this as an incredibly exciting opportunity to really make a mark".
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Young + Shand launches a new integrated media team and appoints Jonathan Sorensen as media director
58198