Beyond The Apple Press: The benefit of not being so literal

How rebranding to Picky has opened doors for the Hawke’s Bay juice and smoothie company.

WATCH: Apollo Foods co-founder and chief executive Sally Gallagher speaks with journalist Kate McVicar.

What happens when your company’s name no longer matches the direction of your company? You rebrand.

In 2013, Apollo Foods co-founder and chief executive Sally Gallagher – who has a background in food technology – met Hawke’s Bay apple grower and businessman Ross Beaton and together they

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Kate McVicar Mon, 04 May 2026

Contact the Writer: kate@nbr.co.nz

News tip? Question? Typo? Let us know: editor@nbr.co.nz

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