Beyond the Blue thrives beyond Covid as luxury travel runs hot

Steven Pleciak started his career marketing cars, now he’s selling New Zealand and Australia to high-net-worth travellers.

Watch the Your Business: Tourism overview feature video.

Will Mace Mon, 26 Jan 2026

Boutique tour operator Beyond the Blue’s revenue per client has increased about two and a half times since Covid-19 lockdowns effectively pushed the reset button on global tourism.

Founder and chief executive Steven Pleciak says overall visitor numbers to New Zealand may still be below pre-Covid

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