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Your Business
6 mins to read

Mike Pero: ‘Bugger, I’ll have to do it myself’

The ‘reluctant’ entrepreneur reflects on becoming the name and face of his companies.

Mike Pero built two well-known brands off the back of his name.

Kate McVicar Mon, 09 Feb 2026

Mike Pero is a bit of a perfectionist.

When NBR speaks to him, he’s on the site of his latest project – a museum dedicated to Kiwi inventor and motorcycle engineer John Britten – watching some signwriters. "I'm thinking: 'ok that needs to get a little bit higher'," he remarks. "I just set high

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Kate McVicar Mon, 09 Feb 2026
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Free News Alerts

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Related News
Your Business

From Straker Interactive to just Straker
Australia

Mike Pero Real Estate snapped up by Australian firm

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16

Fattening fees prompt questions over commission structure
General Business
2

Mike Pero parks Pasifika Air plans due to border uncertainty
General Business
1

Mike Pero owner Liberty Financial eyes ASX listing
Mike Pero: ‘Bugger, I’ll have to do it myself’
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