Mike Pero: ‘Bugger, I’ll have to do it myself’
The ‘reluctant’ entrepreneur reflects on becoming the name and face of his companies.
Mike Pero built two well-known brands off the back of his name.
Mike Pero is a bit of a perfectionist.
When NBR speaks to him, he’s on the site of his latest project – a museum dedicated to Kiwi inventor and motorcycle engineer John Britten – watching some signwriters. "I'm thinking: 'ok that needs to get a little bit higher'," he remarks. "I just set high
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