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Tracksuit eyes further expansion following $7.5m seed raise

The brand tracking startup has the UK and US in sight.

Tracksuit co-founders Connor Archbold & Matthew Herbert speak with Kate McVicar.

Kate McVicar Mon, 17 Apr 2023

Perhaps contrary to initial expectations, Tracksuit doesn’t make track suits... well, not really.

A (corporate) lockdown baby, the brand tracking SaaS startup was launched in April 2021 as a solution to an identified problem of stagnating growth for consumer brands.

“We were exploring the problem

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Kate McVicar Mon, 17 Apr 2023
Contact the Writer: kate@nbr.co.nz
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Tracksuit eyes further expansion following $7.5m seed raise
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