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NZ-UK FTA in place, but efforts to favour UK produce gain pace

Export Intelligence: NZTE regional director for UK, EU, Middle East and Africa, Vanessa O'Neill, on how smarter targeting will retain interest in NZ products in UK market.

WATCH: NZTE regional director for UK, EU, Middle East and Africa, Vanessa O'Neill speaks with Dita De Boni.

Dita De Boni Fri, 19 Apr 2024
Key points
  • What’s at stake: UK farmers are fighting the increase in Australian and NZ products into their market from respective FTAs; EU and Middle East markets expanding for NZ exports 
  • Background: NZTE regional directors visited Auckland last week and sat down with NBR to outline the challenges and opportunities for exporters in their regions. 
  • Main players: NZTE, regional director for UK, EU, Middle East and Africa, Vanessa O'Neill. 

New Zealand is coming up to the one-year anniversary of the country’s free trade agreement with the UK, and can also count a deal with the EU in a big year of trade breakthroughs.

These developments have helped make the job of the NZTE regional director for the UK, EU, Middle East and Africa

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Contact the Writer: dita@nbr.co.nz
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Key points
  • What’s at stake: UK farmers are fighting the increase in Australian and NZ products into their market from respective FTAs; EU and Middle East markets expanding for NZ exports 
  • Background: NZTE regional directors visited Auckland last week and sat down with NBR to outline the challenges and opportunities for exporters in their regions. 
  • Main players: NZTE, regional director for UK, EU, Middle East and Africa, Vanessa O'Neill. 
NZ-UK FTA in place, but efforts to favour UK produce gain pace
Business,
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