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7-Eleven shut down by IPONZ

American convenience store tried to use movies as proof of its brand exposure in New Zealand.

Campbell Gibson
Wed, 01 Jun 2016

American convenience store chain 7-Eleven’s bid for a trade mark has proved Mission Impossible with the Intellectual Property Office, despite the chain’s attempts to use movies as evidence of its exposure here.

Although the Texas-headquartered company doesn’t have any stores in New Zealand, it

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Campbell Gibson
Wed, 01 Jun 2016
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7-Eleven shut down by IPONZ
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