If you’re anything like me (toothless, extra toe, hunchback), you’ll remember the days before the likes of Te Interweb, PlayStation and MySky. In other words, the days when kids had to find other, more creative (and often illegal and/or highly dangerous) ways to entertain themselves.
One of my favourites was a book of kids’ science experiments, which described all manner of fun ways to get things to ignite, explode, or melt down. The best experiment was the one where you’d light a small piece of paper in the bottom of a milk bottle, stick a peeled boiled egg on top, and watch the egg get magically sucked through the bottle top.
Now it’s all plastic milk bottles, melamine and cow inducing, but I digress.
Following on the heels of its on-the-button brand ad for New World, .99 has launched a series of YouTube videos that bring a joyful slice of that old childhood “blow stuff up” feeling to your own kitchen.
The videos will show you – kids, get parental supervision – how to make a bottle pan-flute, a cucumber xylophone and a carrot recorder.
All using fun and slightly dangerous stuff such as cordless drills and craft knives!
There’s also a new ad out for “Cleverbaskets”, a new New World way of indicating specials in the supermarket.
You can also check out the “making of” video for the main musical vegetable ad or get down on the Facebook page.
Just remember – safety goggles are your friend, and ask a parent first.
Meanwhile, DraftFCB Media has been handling the media placement for Cleverbaskets, which includes New World advertising over a commercial programme and interacting with the TV3 logo – a first, apparently.
The characters broke out of the ads and ran across the programme.
The new gimmick launched on Sunday night during Wipeout and NCIS on TV3.
The Cleverbaskets characters are an ongoing feature f
or New World’s advertising.
“We matched the individual Cleverbaskets character to the show,” media director Terri Youngman said.
“For example, we had a Cleverbasket abseil down Wipeout end frames while a Cleverbaskette used her magnifying glass to scout out deals at the end of NCIS.”
The crawling feature is only to be found on TV3 during November.
Does this campaign ring your bell?
Do you have carrots in your vege drawer?
What was the best thing you blew up as a kid?
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.99 lends New World a sense of danger
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