Advertisers 'turned off' by poor quality NZ Herald journalism
As the paper looks to move to a 'compact' tabloid format, a leading advertising consultant says that won't save it, as populist reporting attracts poor quality ads.
A leading advertising consultant says the New Zealand Herald's dependence on "populist" stories is turning advertisers off.
Moves are afoot at the country's biggest daily paper to turn it into a tabloid or "compact" format - similar to its sister Herald on Sunday - as its parent company APN
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Caleb Allison
Wed, 16 May 2012
Wed, 16 May 2012
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Advertisers 'turned off' by poor quality NZ Herald journalism
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