Olympics sports such as swimming and athletics should adopt a centralised structure like Rowing New Zealand's to bring in more sponsorship dollars, advertising industry expert Mike Hutcheson says.
The New Zealand rowing team has had its most successful Olympic campaign so far, picking up three
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Caleb Allison
Tue, 07 Aug 2012
Tue, 07 Aug 2012
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ANZ basks in Olympic sponsor glory – ad man
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