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Anzac or Brandzac? Readers enter debate

NBR ONLINE poll's reaction to Woolworths controversial tribute stories campaign.

Hamish McNicol
Thu, 16 Apr 2015

NBR ONLINE readers are against commercial marketing campaigns that capitalise on Anzac Day, a poll has found.

This week Australian retailer Woolworths, which owns Countdown and Woolworths in New Zealand, took down its tribute stories website after drawing criticism on social media, through which

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Hamish McNicol
Thu, 16 Apr 2015
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Anzac or Brandzac? Readers enter debate
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