What’s at stake: Profits or reputation? Qantas found it couldn’t have both in 2023, and it chose profits.
Background: Qantas soared back to post record profits in 2023, but at the same time suffered significant brand damage from a number of controversies, some of which have ended up in court.
Key players: Qantas, Vanessa Hudson, Alan Joyce, Qantas shareholders.
By some measures, 2023 has been an ‘annus horribilis’ for Australia’s flagship carrier Qantas, but it was also a year in which the flying kangaroo soared back to profitability – and a record profit at that.
The list of bad news for Qantas in 2023 is a long one and there’s no doubt it has
Want to read more? It's easy.
Choose your best value subscription option
Student
Exclusive offer for uni students studying at a New Zealand university (valued at $499).
What’s at stake: Profits or reputation? Qantas found it couldn’t have both in 2023, and it chose profits.
Background: Qantas soared back to post record profits in 2023, but at the same time suffered significant brand damage from a number of controversies, some of which have ended up in court.
Key players: Qantas, Vanessa Hudson, Alan Joyce, Qantas shareholders.
