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New investor sees second coming for Laybuy

Pure Asset Management sees a major opportunity in the UK, where the buy-now-pay-later market is not as mature as in Australasia.

Laybuy co-founders Alex and Garry Rohloff

Key points
  • What's at stake: Buy-now-pay-later operator Laybuy is midway through a fresh capital raising after crashing and burning as a listed company.
  • Background: Laybuy listed on the ASX in September 2020 amid market fever around the BNPL sector, but three years later investors voted to delist Laybuy with the shares trading at less than A6 cents after falling to as low as A3 cents.
  • Key players: Laybuy, Gary Rohloff, Pure Asset Management, Mike Henshaw.

After crashing and burning as a listed company, buy-now-pay-later (BNPL) operator Laybuy is mid-way through a fresh capital raising and one of the new investors is optimistic about the company’s second coming.

Mike Henshaw, a portfolio manager at Australian boutique investment house Pure Asset

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Lachlan Colquhoun Mon, 22 Jan 2024
Contact the Writer: lachlan@nbr.co.nz
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Key points
  • What's at stake: Buy-now-pay-later operator Laybuy is midway through a fresh capital raising after crashing and burning as a listed company.
  • Background: Laybuy listed on the ASX in September 2020 amid market fever around the BNPL sector, but three years later investors voted to delist Laybuy with the shares trading at less than A6 cents after falling to as low as A3 cents.
  • Key players: Laybuy, Gary Rohloff, Pure Asset Management, Mike Henshaw.
New investor sees second coming for Laybuy
Australia,
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