In a happy development for shareholders, Spark dials back on handset subsidies to lure people onto 12 or 24-month plans — but customers stay anyway on HP deals that both bind them to the carrier and see them paying the cost of the hardware themselve
Fri, 09 Sep 2016
Spark has created buzz by passing Vodafone NZ in total mobile revenue, in part because it has more customers on more lucrative contract plans, and partly because of an accounting rule that lets it front-load revenue from handsets into the first month of a customer relationship, even if they're paid
