The Kiwi company has gained customers from a purpose-built B2B platform accessible behind the Chinese firewall.
Retail sales in November lifted the annual total to $6.2 billion.
Shares in trading halt pending placement.
UPDATE: NZX Regulation probing trading in shell company stock ahead of announcement
But Hallensteins will attract the bulk of attention over the next financial year.
A year of ups and downs.
The rural sector is still negative on government policies.
The pay-TV company said subscribers never really took to the idea.
Trade negotiators face new round of tariffs on Chinese imports from Sunday.
Fewer people visited from the UK and the number of Asian visitors is slowing but their spend is up.