Ad agency surprised by low consumer confidence despite tax cuts
Saatchi & Saatchi / Publicis Groupe NZ notes locals are increasingly 'trading down' to simple pleasures as recessionary enviroment lingers.
Saatch & Saatchi NZ and Publicis Groupe NZ chief connection officer Mark Cochrane speaks with Dita De Boni.
New Zealand finds out t omorrow if, on paper, the country moved out of recession in the March quarter. But for most households and businesses, there is no doubting a general lessening of economic ebullience.
Lower consumer and business confidence has been seen for some time at the coalface by ad
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