Allbirds/adidas collaboration seeks to set carbon-cutting example for industry
New Futurecraft.Footprint running shoes have a carbon footprint of just 2.94kg per pair.
Will Mace Thu, 13 May 2021
From three drawn matches and an unbeaten record at the 2010 Football World Cup, to creating a pair of shoes using less than three kilograms of carbon, Allbirds co-CEO Tim Brown’s involvement with the “three stripes” of adidas has been productive on many levels.
