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ASB Classic a ‘key anchor’ of Auckland’s events strategy

Hopes are high for this year’s tennis tournament, with stars such as Coco Gauff adding sparkle, but the sport faces challenges – not least a badly needed roof.

WATCH: Auckland Tennis CEO Rohan West and tournament director Nico Lamperin.

Maria Slade Sat, 30 Dec 2023
Key points
  • What’s at stake: ASB Classic organisers are hoping stars like Coco Gauff and Gaël Monfils will generate a bumper event in 2024.
  • Background: Sponsorship is up for the tournament, which Auckland Unlimited considers an anchor event, but tennis officials’ next challenge is to fund a roof over the venue.
  • Key players: ASB Classic, Auckland Tennis, Nicolas Lamperin, Coco Gauff, Gaël Monfils, Tātaki Auckland Unlimited.

After last summer’s biblical rains, organisers of the ASB Classic tennis tournament have their fingers crossed that stars including world No 7 Coco Gauff will draw the crowds for a bumper event this January.

Gauff is returning to defend her Auckland title and, in a boon for early ticket sales, has

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Key points
  • What’s at stake: ASB Classic organisers are hoping stars like Coco Gauff and Gaël Monfils will generate a bumper event in 2024.
  • Background: Sponsorship is up for the tournament, which Auckland Unlimited considers an anchor event, but tennis officials’ next challenge is to fund a roof over the venue.
  • Key players: ASB Classic, Auckland Tennis, Nicolas Lamperin, Coco Gauff, Gaël Monfils, Tātaki Auckland Unlimited.
ASB Classic a ‘key anchor’ of Auckland’s events strategy
Business,
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