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Business heavyweights aim to restore 2.1m hectares of forest

Pure Advantage spearheads an initiative, expected to cost up to $12b by 2050 through a 10-year programme, to restore NZ’s indigenous forests and bolster climate resilience.

Recloaking Papatūānuku is a project aiming to restore 2.1 million hectares of indigenous forests across Aotearoa.

Liam Rātana Tue, 28 Nov 2023
Key points
  • What’s at stake: The project’s success affects New Zealand’s biodiversity, ecological balance, and climate resilience.
  • Background: ‘Recloaking Papatūānuku’, led by Pure Advantage, focuses on restoring indigenous forests in the largest nature-based solution proposed for the country. 
  • Main players: Pure Advantage, Phillip Mills, Rob Morrison, Dame Anne Salmond, Tāne’s Tree Trust.

Environmental charity Pure Advantage has launched the ‘Recloaking Papatūānuku’ project, which aims to restore 2.1 million hectares of indigenous forests across Aotearoa. The project combines Māori knowledge and scientific research to address critical environmental challenges such as species

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Liam Rātana Tue, 28 Nov 2023
Contact the Writer: liam@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Key points
  • What’s at stake: The project’s success affects New Zealand’s biodiversity, ecological balance, and climate resilience.
  • Background: ‘Recloaking Papatūānuku’, led by Pure Advantage, focuses on restoring indigenous forests in the largest nature-based solution proposed for the country. 
  • Main players: Pure Advantage, Phillip Mills, Rob Morrison, Dame Anne Salmond, Tāne’s Tree Trust.
Business heavyweights aim to restore 2.1m hectares of forest
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