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Price Check: Dazed and confused at the supermarket

SPECIAL INVESTIGATION: NBR has got its hands on never-before-seen supermarket pricing data, which shows just how complicated transparency and finding value on groceries has become.

WATCH: Massey University marketing professor Bodo Lang and competition campaigner Tex Edwards discuss supermarket pricing.

Dita De Boni, Hamish McNicol, Kate McVicar and Maria Slade Mon, 11 Dec 2023
Key points
  • What’s at stake: NBR has obtained never-before-seen supermarket pricing data which shows the price of core products varying by as much as 91% over a six-week period.
  • Background: Grocery Commissioner Pierre van Heerden's top three 'fix-it list' for the country's $25 billion supermarket sector are pricing integrity, supplier behaviour, and levelling the playing field.
  • Key players: Countdown (Woolworths), Foodstuffs, Supie, The Warehouse Group, Commerce Commission, Grocery Commissioner Pierre van Heerden, Ordian, Sanitarium, Dr Rob Hamlin, Consumer New Zealand, Bodo Lang, Tex Edwards.

Online supermarket startup Supie carried the “hopes of the nation”, according to the man wanting to send a rocket up New Zealand’s supermarket duopoly, Tex Edwards. 

“It had 55,000 customers – and two million other people hoping it would reach enough scale to be a proper market

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Dita De Boni, Hamish McNicol, Kate McVicar and Maria Slade Mon, 11 Dec 2023
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Key points
  • What’s at stake: NBR has obtained never-before-seen supermarket pricing data which shows the price of core products varying by as much as 91% over a six-week period.
  • Background: Grocery Commissioner Pierre van Heerden's top three 'fix-it list' for the country's $25 billion supermarket sector are pricing integrity, supplier behaviour, and levelling the playing field.
  • Key players: Countdown (Woolworths), Foodstuffs, Supie, The Warehouse Group, Commerce Commission, Grocery Commissioner Pierre van Heerden, Ordian, Sanitarium, Dr Rob Hamlin, Consumer New Zealand, Bodo Lang, Tex Edwards.
Price Check: Dazed and confused at the supermarket
Business,
102055
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