F&B advertisers agree to tighten rules around targeting kids
Self-regulating advertiser body agrees ‘occasional’ food sponsorships and advertising must be only directed at adults.
Sponsorships advertising cannot target children.
New rules governing the advertising of ‘occasional’ (otherwise known as fast, treat, or junk) foods to children – out today – have found favour with the Association of New Zealand Advertisers (ANZA), which is generally opposed to the tightening of existing codes.
The Advertising Standards
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