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HelloFresh revenue higher than My Food Bag, profit lower

The global meal kit firm’s NZ subsidiary generated revenue of $219.2m last year.

HelloFresh is a major player in the New Zealand meal kit space.

Andrew Bevin Tue, 19 Jul 2022

Global meal kit giant HelloFresh has beaten My Food Bag on a revenue basis in New Zealand but spending up large on advertising dented its profitability.

According to financials filed with the Companies Office for its financial year ended December 31, the Berlin-based business recorded revenue from

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Andrew Bevin Tue, 19 Jul 2022
Contact the Writer: andrew@nbr.co.nz
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HelloFresh revenue higher than My Food Bag, profit lower
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