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Is the dog’s dinner still a golden goose?

New Zealand’s pet sector remains robust coming off pandemic highs.

The pet industry boomed during the pandemic, and while new ownership has dropped off the sector remains strong.

Kate McVicar Tue, 02 Jan 2024
Key points
  • What’s at stake: New Zealand’s pet sector and the businesses it supports remain largely robust exiting the pandemic. 
  • Background: The global pet sector boomed during Covid with pet ownership increasing with lockdown.   
  • Key players: New Zealand Petfood Manufacturers Association, Mars NZ, Nestlé Purina, Scales Corporation. 

As New Zealand was plunged into various lockdowns pet ownership surged as more people brought furry friends into their homes for companionship.  

However, as the pandemic and its restrictions eased both headwinds and new opportunities have arisen – so, what is the state of the pet sector and the

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Kate McVicar Tue, 02 Jan 2024
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Key points
  • What’s at stake: New Zealand’s pet sector and the businesses it supports remain largely robust exiting the pandemic. 
  • Background: The global pet sector boomed during Covid with pet ownership increasing with lockdown.   
  • Key players: New Zealand Petfood Manufacturers Association, Mars NZ, Nestlé Purina, Scales Corporation. 
Is the dog’s dinner still a golden goose?
Business,
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