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New Zealand tourism’s slow post-Covid bounce-back

New Zealand trails in tourism recovery, grappling with challenges as global levels surge.

China was New Zealand’s largest market for tourists pre-Covid.

Liam Rātana Fri, 26 Jan 2024
Key points
  • What’s at stake: The delayed recovery of New Zealandvs tourism industry poses significant economic and employment challenges, affecting its position as a top export earner.
  • Background: New Zealand’s tourism, once the nation’s largest export industry, faces a sluggish recovery, with visitor numbers plateauing at 80% of pre-pandemic levels, contrasting with a global surge in tourism.
  • Key players: Brad Olsen, Scott Mehrtens, René de Monchy, Grant Webster.

The global recovery of tourism to pre-Covid levels is under way but data show Aotearoa is lagging behind the rest of the world. The effects of the delayed return are far-reaching, with many regions struggling economically due to a low number of tourists and a decrease in revenue from other export

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Liam Rātana Fri, 26 Jan 2024
Contact the Writer: liam@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Key points
  • What’s at stake: The delayed recovery of New Zealandvs tourism industry poses significant economic and employment challenges, affecting its position as a top export earner.
  • Background: New Zealand’s tourism, once the nation’s largest export industry, faces a sluggish recovery, with visitor numbers plateauing at 80% of pre-pandemic levels, contrasting with a global surge in tourism.
  • Key players: Brad Olsen, Scott Mehrtens, René de Monchy, Grant Webster.
New Zealand tourism’s slow post-Covid bounce-back
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