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General Business
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Online supermarket Supie hits pricing, marketing speed bump

Sales and customer numbers described as ‘disappointing’ as company tries lower pricing and wider distribution.

Supie founder Sarah Balle (centre) in the pack house.

Dita De Boni Mon, 23 Jan 2023

Online supermarket startup Supie has appealed to its investors to support the business, both as customers and as advocates, as sales and customer numbers stall.

In a ‘private and confidential’ letter sent to investors last week, Supie’s board of directors said growth had been disappointing. It

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Dita De Boni Mon, 23 Jan 2023
Contact the Writer: dita@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Online supermarket Supie hits pricing, marketing speed bump
General Business,
97357
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