Petdirect gets a paw up from Pencarrow to grow retail arm
Multi-million-dollar investment will expand online store into bricks-and-mortar network that aims to compete with Animates.
WATCH: Petdirect CEO David Anderson speaks with Dita De Boni.
An Auckland-based online petfood company is undaunted about its prospects in the cram-packed ‘premium’ petfood market and is inverting accepted wisdom in planning for a chain of brick-and-mortar pet supply shops it says will take on market leader Animates.
Armed with a “multi-million-dollar
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