What's at stake: A new tattoo convention is set to bring focus to the art form.
Background: Tattoo art and entrepreneurialism are more linked than ever before, yet tattooists still find they aren't taken seriously.
Main players: Ben and Madeline Kaye, Matt Jordan, Roots Tattoo Convention, Studio Takitimu, Ship Shape Tattoo.
Some may see tattooing as a solitary, self-indulgent pursuit, but the art form’s economic impacts can stretch far further than any one area of skin being inked.
From high street parlours to private bush-clad studios in the Far North, to a new 200-artist tattoo convention in downtown Auckland,
