VC and creative agency partners seek $10m for Brand Fund 2
Previously Unavailable and Icehouse Ventures say they're proving the case for marketing-driven valuations.
Simon Pound of Brand Fund 1, Previously Unavailable and New + Improved Ventures.
Creative agency Previously Unavailable and Icehouse Ventures have launched a $10 million fundraising drive for their second Brand Fund, after the first raised $4.2m and began deploying capital into 15 early-stage businesses over the past year.
Brand Fund 1’s portfolio companies include the likes
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