Villa Maria enters increasingly popular RTD space
Category leader Part Time Rangers recently sold to a US liquor giant.
Villa Maria is attempting to capitalise on the ever-growing seltzer space with a wine-based seltzer.
The concept of fresher ready-to-drink (RTD) alcohol products is well established in the US, where seltzer brands such as White Claw have gained a cult following.
Seltzers can be made one of
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