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What would await a buyer for MediaWorks’ outdoor business?

Over-supplied market with entrenched competition in negatives column; sector’s modest buoyancy since Covid in positives column.

A MediaWorks Outdoor billboard in Tauranga.

Dita De Boni Fri, 10 Nov 2023
Key points
  • What’s at stake: What possible buyers of MediaWorks Outdoor advertising business will face in a fluctuating advertising market.
  • Background: MediaWorks, which owns radio, outdoor and digital arms, is working with Goldman Sachs to refinance itself after large losses in the last financial year, and may be considering selling off its outdoor advertising arm. 
  • Main players: MediaWorks, Lumo Digital Advertising, NZME, Wendy Palmer, Oaktree, Quadrant Private Equity, Smart Media founder Mike Wilson. 

Selling off the outdoor advertising business of MediaWorks may be one way to at least partly solve the company’s financial woes, but the question of who would want to buy it remains an open one. 

On Wednesday night, The Australian revealed MediaWorks was working with Goldman Sachs in connection

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Key points
  • What’s at stake: What possible buyers of MediaWorks Outdoor advertising business will face in a fluctuating advertising market.
  • Background: MediaWorks, which owns radio, outdoor and digital arms, is working with Goldman Sachs to refinance itself after large losses in the last financial year, and may be considering selling off its outdoor advertising arm. 
  • Main players: MediaWorks, Lumo Digital Advertising, NZME, Wendy Palmer, Oaktree, Quadrant Private Equity, Smart Media founder Mike Wilson. 
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What would await a buyer for MediaWorks’ outdoor business?
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