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Charitable pasture renewal trust to rebrand

Tim Woods says the beneficiaries of the trust include all New Zealanders as well as rural property owners.

Chris Hutching
Wed, 29 Jul 2015

The Pasture Renewal Charitable Trust is holding a rebranding cocktail function on Wednesday July 29 on the Wellington waterfront.

According to its project manager, Tim Woods, the beneficiaries of the trust include all New Zealanders as well as rural property owners. But, indirectly, its beneficiaries probably also include 14 agribusiness companies, which are its sponsors.

They began to work in 2007 to promote more frequent pasture renewal.

The companies pay an annual sponsorship to the trust to fund activities, including a communications strategy underpinned by market research with farmers, and a literature review on research on pasture renewal. The aim is to communicate why more frequent pasture renewal is a beneficial investment for New Zealand’s farmers. 

In the publicity material farmers are requested to contact Dairy NZ for further information on the best approach and techniques for pasture renewal.

The trust’s management team comprises chairman Murray Willocks, chief executive of NZ Agriseeds; John Caradus, chief executive of Grasslanz Technology; Tony Leggett, managing editor of NZX Agri; Nicola Smith, marketing manager of Nufarm NZ; Ants Roberts, chief scientific officer, Ravensdown Fertiliser Co-operative and Grady Bennett, category procurement manager. 

Project manager Mr Wood says the trustees and legal advisers have “been all over” the trust’s deed because of the recent crackdown by the Charities Commission to cull out entities it deems do not have charitable purposes as defined in legislation. “Pasture renewal is for the good of the nation. Currently the level of pasture renewal is low,” Mr Wood says.

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Chris Hutching
Wed, 29 Jul 2015
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Charitable pasture renewal trust to rebrand
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