Child obesity campaign may have given wrong message
Money poured into Health Promotion Agency's Big Change Starts Small campaign revealed.
The Health Promotion Agency (HPA) spent $1.79 million on its recent childhood obesity campaign but a marketing expert says it may struggle to resonate with audiences.
Big Change Starts Small was developed “to raise awareness and generate discussion about childhood obesity in New Zealand,”
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Chelsea Armitage
Thu, 17 Dec 2015
Thu, 17 Dec 2015
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Child obesity campaign may have given wrong message
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