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Cider rides on craft beer's coat-tails

Craft cider maker Zeffer breaks into Asia, and breaks even. With special audio feature.

Calida Smylie
Tue, 03 May 2016

Craft cider maker Zeffer is riding on the coat-tails of New Zealand’s booming craft beer sector, breaking even after a push into Asia.

The Silverdale-based cider company, which was started in 2009 by winemaker Sam Whitmore and marketer Hannah Bower, exports to eight markets including Australia and

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Calida Smylie
Tue, 03 May 2016
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Cider rides on craft beer's coat-tails
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