The power of purpose
ANALYSIS: Motivation matters for performance - as Team NZ may find out when they defend the Cup in Spain.
Richard Stubbs
Tue, 12 Apr 2022
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Team New Zealand's decision to defend the America's Cup outside of New Zealand will be an interesting exercise on the power of purpose.
I still have a t-shirt from Team New Zealand’s campaign in Valencia, which probably had the clearest statement of purpose that I have seen: 'Bring it home'.
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Richard Stubbs
Tue, 12 Apr 2022
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
