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Margin Call
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The power of purpose

ANALYSIS: Motivation matters for performance - as Team NZ may find out when they defend the Cup in Spain.

Richard Stubbs
Tue, 12 Apr 2022

Team New Zealand's decision to defend the America's Cup outside of New Zealand will be an interesting exercise on the power of purpose.

I still have a t-shirt from Team New Zealand’s campaign in Valencia, which probably had the clearest statement of purpose that I have seen: 'Bring it home'.

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Richard Stubbs
Tue, 12 Apr 2022
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The power of purpose
Margin Call,Columns,
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