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Court grapples with Google's black art ad techniques

Georgina Bond
Mon, 18 Feb 2013

The Auckland High Court is being asked to grapple with the black art of advertising techniques on Google in a trademark dispute between two bus companies.

National bus service company InterCity Group has taken rival Nakedbus NZ to court to put a stop to it using its trademarked term “intercity” to

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Georgina Bond
Mon, 18 Feb 2013
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Court grapples with Google's black art ad techniques
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