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Scrutiny
Advertising writer Dave King is surprised no-one exposed his "ginger spawn" campaign for Hakanoa ginger beer.
"I wrote the copy to be inflammatory but people did not see through it. It was obviously over the top," he told NBR ONLINE.
The Hakanoa "ginger spawn" campaign intended to raise
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Darren Greenwood
Wed, 08 Aug 2012
Wed, 08 Aug 2012
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Creator mystified why no-one twigged to controversial campaign
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