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Data war intensifies as Snap launches one terabyte add-on

Chris Keall
Mon, 05 Nov 2012

There’s been another positive broadband development this morning, with Snap launching a one terabyte (1024 gigabyte) data add on for $70.

The jumbo dollop of data – enough to satisfy the hungriest, most video and game-crazy data pig – is available across a range of DSL and UFB fibre plans (see table below).

And there are no usage conditions or throttling if you try to take full advantage of the plan.

"The new plans won’t be rate-shaped or artificially managed in any way to slow them down," pledges Snap CEO Mark Petrie in a not-so-sutble dig at Orcon's recently launched unlimited data plan (which includes possible throttling at peak times).

We’ve a number of promising moves on the data cap front lately, including Vodafone’s 1 terabyte daytime business plan, and Slingshot’s roll-over data.

None of this is perfect.

It would be nice to get a terabyte up-front rather than as an add-on to a $70 plan (though in a nice touch, once you buy any data add-on you get un-metered nights).

Or if Vodafone extended its offer beyond the daytime business market.

And if Slingshot had some more generous caps that meant you actually had some data left to carry over.

Still, all-in-all, things are moving in the right direction.

Chris Keall
Mon, 05 Nov 2012
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Data war intensifies as Snap launches one terabyte add-on
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