DB blames costs for beer price hike
That's not cricket.
Hot Topic
Long reads
Drinkers of DB beverages will be paying more for their tipples from March.
DB Breweries has announced plans to increase its beer and cider prices by an average of 3% from March 5, with the price of tap products to rise 1%. The price of the company's ready-to-drink brands will increase by an average of 4% from the same date.
Managing director Brian Blake said the increases were a direct result of escalating costs, from the procurement of raw materials, production, packaging and distribution.
“DB is experiencing increasing material costs as well as significant pressure on fuel, energy and utility costs – all of which have impacted our overall production, packaging and distribution expenses.”
Passing on these rising costs to consumers was regrettable but unavoidable, Mr Blake said.
The timing of the price hike announcement could raise the eyebrows of the more cynical - coming when some will still be keeping New Year's resolutions to drink less and just after the high profile Heineken men's tennis competition in Auckland which the brewery has naming rights for.
The company's core brands are Heineken, DB Export, Tui, Monteith’s, DB Draught, Tiger and Amstel.
Colin Williscroft
Tue, 17 Jan 2012
Tue, 17 Jan 2012
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
DB blames costs for beer price hike
18464