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EARNINGS
Those itchy folks at DDB are at it again – this time with a scratchy bus.
The agency reckons it's a world first.
It's in honour of Instant Kiwi – and it's a bus entirely made up of scratchable panels.
Whether or not it'll pass its warrant of fitness in that state is yet to be ascertained.
Regardless, the bus is about to tour around the country, presumably being scratched by itchy punters from Cape Reinga to Bluff, over the next two weeks.
Those who step up and scratch it will be in to win lots of prizes, such as Instant Kiwi tickets and even $10,000 cash.
The bus is in Auckland's Aotea Square today, should you fancy visiting it for a rub.
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DDB scratches its itch with a world first
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